Membangun Tautan Website
Link building adalah cara membangun hubungan website untuk mendapatkan tautan link dari situs lain ke halaman website Anda.
1. Tautan Timbal Balik
Tautan timbal balik adalah proses pertukaran tautan dari situs lain ke website Anda. Proses ini dilakukan atas persetujuan dari kedua situs, sebagai contoh Anda mengarahkan tautan ke website lain dan sebaliknya. Perlu diketahui, bahwa mesin pencari akan mengetahui jenis tautan timbal balik ini. Akan tetapi tautan jenis ini akan mendapat penilaian terbatas dan tautan ini juga tidak dilarang oleh mesin pencari atau tetap valid.
Sebagai website baru, tentu saja belum dikenal oleh pengguna dan juga situs lain. Cara terbaik untuk membangun tautan adalah dengan bertukar tautan ( tautan timbal balik). Tautan timbal balik melalui situs dengan lalu lintas tinggi akan berdampak langsung ke website Anda. Ini juga berpotensi meningkatkan kunjungan pengguna ke halaman situs Anda.
Membangun Tautan Website dengan Membeli Tautan
Apakah membeli tautan dilarang? Tidak, selama Anda membeli tautan dengan normal. Artinya, berhati-hati ketika membeli tautan, jangan pernah berniat meningkatkan peringkat website setinggi mungkin. Sesuaikan dengan usia domain, konten berkualitas dan situs bermanfaat bagi pengguna. Perhatikan dan pikirkan pertanyaan ini, “Bagaimana mungkin menaikan peringkat setinggi-tingginya, sedangkan isi halaman, konten tidak berlualitas?.” Dan membangun tautan (backlink) adalah bagian dari SEO yqng membutuhkan kesabaran.
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